Bogner Beachwear 2020 Collection Campaign

The hot days bring the reality of the upcoming bikini sessions closer and closer and a multitude of brands compete for attention bringing different perspectives as far as design is concerned. Channeling the new season’s hottest trends to an ad campaign designed to make us crave the summer holiday even more, the Bogner brand brings a set of uber covetable swimwear designs for a variety of preferences.

From nautical influences to a variety of on-print trends and the beloved polka dot patterns, the label sure tries hard to bring as much diversity as possible this season and to cater to both those interested in flaunting their body with pride and confidence and to those who prefer a more demure approach and go for more classy styles with a retro vibe. From ultra conspicuous to super discreet, the palette of choices is fairly generous. Moreover, you won’t have to face the dilemma of going for a cute pattern a little more revealing than you would like or settling for something a little plain since the themes are quite similar in both. Pay attention to all important details to become a head turning appearance this summer.

Stapless styles, halter tops, one piece bathing suits or mixed print styles for a sassy statement, the options are definitely alluring. Model Catrinel Menghia brings sophistication and sexiness proving once again that when it comes to sultriness, there’s no single definition and the notion can be widely adapted to personality and that finding flattering styles is the most important rule to be able to feel comfortable and confident every time.

There’s no secret that a fancy coverup and a little attention to styles can really transform a look into something spectacular and the brand really takes advantage of the power of styling in order to deliver that hot and classy allure most women long for. Pay attention to all the details to become an instantly memorable appearance this summer by using some of the style principles presented throughout this ad campaign.

Photo courtesy of Bogner




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