Prabal Gurung for Target Collection

The past few seasons have pampered us with a myriad of exciting collaborations between high end labels and more affordable brands. The holiday season has brought an exciting array of options with the Target and Neiman Marcus collection, but more pleasant surprises lie ahead. This time Target has teamed up with New York based label Prabal Gurung for a high impact limited edition line that closely mirrors the new season’s dominant style vibes. Yes, ladies, amazing designer pieces at wallet friendly prices are no longer a utopian desire.

The Prabal Gurung label suggests opting for feminine ensembles with a bold touch in order to make a powerful style statement in the season to come. Inspired by “a girl’s journey in love through the different stages of love”, the new pieces sure have the potential to steal the hearts of women of many ages. Amazing floral prints, incredibly eye-catching abstract vibes and classy combos are the touches brought by the new collection. It seems that the designer’s strong belief in love has proven an incredibly powerful creative boost.

If past seasons placed a fairly significant emphasis on subtlety, the upcoming months are all about finding fabulous pieces to ensure you get the attention you deserve. If on a textural level the changes aren’t exactly earth-shattering, the bold chromatic combos are a different matter. The relatively simple structures bring out these tones even more, while accessories transform the looks into visual delights. The new collection has all the right elements that predict a quick sell out, especially since the new offerings will be available from February 10 through March 23, at all Target stores and at

Remember how we said that looking stylish in the new season doesn’t have to cost an arm and a leg? Well, prepare to be amazed. The vast majority of the new limited edition pieces belong to the under $50 range. Yes, you read that right. If any of the new pieces have become instant sartorial crushes for you, we highly advise you to act fast as once these beauties will be released, the demand will instantly skyrocket and the new pieces are bound to disappear with lightening speed.

Photo courtesy of Target

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