This Brand Sells Luxury Diamond, Gemstone & Birthstone Jewellery Without The Luxury Price Tag

Timeless quality, luxury materials, intricate, delicate designs and a sustainable ethos are characteristics that tend to be associated with high price points and unattainability — especially in the jewellery industry. And that is doubly true when those jewels are worn and loved by celebrities. This is where Hong Kong-based brand Linjer is changing the game. Built on an ethos of accessible luxury, they’ve done away with the usual supply chain that contributes to massive price markups. Instead, they partner with manufacturers to sell the very best quality materials directly to customers online. This means Linjer can keep its costs low — up to 50% lower than the luxury market, according to the brand. In fact, on each product page, you can compare how much you’ll be saving at Linjer compared to other big brands. For example, their most expensive piece, the Solitaire Diamond Ring in white gold, sells for £786 compared to the estimated GBP retail value of £1,780

A focus on accessibility doesn’t mean Linjer are compromising on their ethics. They’re strongly anti-fast-fashion and “throwaway culture”, using only precious metals from RJC (Responsible Jewelry Council)-certified suppliers, recycled gold and silver and lab-grown diamonds which are 100%-guaranteed conflict-free. They also offset the carbon emissions of every single shipment for purchase. 

It sounds too good to be true, right? Read on for Linjer’s best deals, from dainty engagement diamonds to extra special birthstone gifts. We’ve divided up our selection for bridal jewellery and personalised birth month choices.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by us. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, we may earn a commission.

Diamond engagement, eternity and wedding band rings for less

Linjer Ilse Luxe Diamond Ring


Linjer’s price: £572
Estimated retail price: £2186
You’re saving: £1614

We still can’t quite believe that this delicate lab-grown diamond ring is less than £600. The mix of stone shapes — one pear-shaped, one round and two square — set on a 14ct yellow gold band looks so much more expensive and, given the estimated retail price, it actually is.

Linjer Diamond Ring – Ilse Luxe, $, available at Linjer

Linjer Diamond Eternity Ring


Linjer’s price: £472
Estimated retail price: £1391
You’re saving: £919

Linjer is best for minimal, dainty designs, like this eternity ring which represents everlasting love and commitment. Depending on your ring size, the 14k yellow gold band is set with between 46 and 45 diamonds. For less than £500, that’s a lot of bang for your buck.

Linjer Diamond Eternity Ring, $, available at Linjer

Linjer Solitaire Diamond Ring White Gold


Linjer’s price: £790
Estimated retail price: £1788
You’re saving: £998

Not a yellow-gold kind of person? Not to worry, Linjer also offers almost all of their designs — especially their diamond rings — in white gold too. A standout is this hand-set classic round solitaire.

Linjer Solitaire Diamond Ring White Gold, $, available at Linjer

Birthstone jewellery for less

June birthstone gift: Linjer Pearl Drop Earrings – Mathilde

Linjer’s price: £148 £139
Estimated retail price: £243
You’re saving: £95

June’s birthstone is pearl or mother of pearl. Our top pick for your June bestie is these organic-shaped gold vermeil drop earrings with Baroque-style freshwater pearls. They’re a sweet nod to their birthday month but also stylish enough to be worn all year round.

Linjer Pearl Drop Earrings – Mathilde, $, available at Linjer

July birthstone gift: Linjer Opaque Ruby Necklace

Linjer’s price: £89 £80
Estimated retail price: £209
You’re saving: £120

For friends born in July, treat them to an elegant Ruby pendant which represents courage and passion. Perfect for bold Leos and protective Cancers. alike.

Linjer July Birthstone Necklace – Opaque Ruby, $, available at Linjer

August birthstone gift: Linjer Baguette Ring Peridot – Charlotte


Linjer’s price: £68
Estimated retail price: £158
You’re saving: £90

August babies have lush, green peridot as their birthstone — a symbol of creativity. We reckon any Leo friends would fall hard for the statement-making Charlotte ring.

Linjer Baguette Ring Peridot – Charlotte, $, available at Linjer

September birthstone gift: Linjer Pear Shaped Ring London Blue Topaz – Martine


Linjer’s price: £63
Estimated retail price: £110
You’re saving: £47

Treat September besties with a deep and alluring London Blue Topaz, a symbol of healing and honesty, cut into a small pear shape. The perfect fit for pragmatic and caring Virgos.

Linjer Pear Shaped Ring London Blue Topaz – Martine, $, available at Linjer

October birthstone gift: Linjer Opal Ring – Isabel


Linjer’s price: £69
Estimated retail price: £159
You’re saving: £90

Librans are all about aesthetics and beautiful things, so they’ll be mesmerised by this iridescent beauty.

Linjer Opal Ring – Isabel, $, available at Linjer

November birthstone gift: Linjer Citrine Earrings – Sigrid


Linjer’s price: £55
Estimated retail price: £107
You’re saving: £52

Treat your winter-born Scorpios with sunny, warm citrine — the stone that represents optimism and positivity.

Linjer Citrine Earrings – Sigrid, $, available at Linjer

December birthstone gift: Linjer Gold Coin Necklace – Odina


Linjer’s price: £115 £89
Estimated retail price: £249
You’re saving: £134

December’s birthstone, turquoise, symbolises wisdom. We reckon this pendant would be a wise choice for those who have to share their birth month with the fanfare of Christmas.

Linjer Gold Coin Necklace – Odina, $, available at Linjer

January birthstone gift: Linjer Garnet Necklace


Linjer’s price: £89 £80
Estimated retail price: £209
You’re saving: £120

Often January babies get overlooked because their birthdays fall after the indulgence of Christmas and New Year. This year, show them you care with their very own birthstone necklace. Their stone, rich, blood-red garnet, stands for love and friendship.

Linjer January Birthstone Necklace – Garnet, $, available at Linjer

February birthstone gift: Linjer Amethyst Ring – Maya


Linjer’s price: £69 £52
Estimated retail price: £148
You’re saving: £69

The birthstone for February is amethyst, known for relieving stress and bringing peace to its wearer. If you’re also combining your birthday gift with Valentine’s then this gorgeous ring, set with three amethyst stones and flanked by sparkling cubic zirconia, is an extra special choice.

Linjer Amethyst Ring – Maya, $, available at Linjer

March birthstone gift: Linjer Swiss Blue Topaz Necklace


Linjer’s price: £89 £80
Estimated retail price: £209
You’re saving: £120

Treat your March-born friends to vibrant, shimmering Swiss Blue Topaz set in warm yellow gold.

Linjer March Birthstone Necklace – Swiss Blue Topaz, $, available at Linjer

April birthstone gift: Linjer Baguette Ring White Topaz – Julie


Linjer’s price: £58
Estimated retail price: £105
You’re saving: £47

April’s birthstone? White topaz, which represents truth and clarity.

Linjer Baguette Ring White Topaz – Julie, $, available at Linjer

May birthstone gift: Linjer Green Agate Necklace


Linjer’s price: £89 £80
Estimated retail price: £209
You’re saving: £120

May babies have Green Agate, a symbol of compassion.

80 May Birthstone Necklace – Green Agate, $, available at 89

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