Are you all about grunge fairycore or ’90s whimsigoth? A wannabe 20-year-old Angelina Jolie in cult cyber classic Hackers or Avril Lavigne in her skater girl days? Whatever your ’90s and Y2K poison, Minga London is serving it up hot. The British brand’s offering ticks all the right nostalgic boxes, from extra-wide jeans to cargo miniskirts, bedazzled baby tees and mesh slip dresses.
Founded in 2014, Minga is an internet brand through and through, selling first via Etsy and eBay before its viral-hit rainbow unitards took off. Now, you’re guaranteed to spot its wares on your TikTok feed, pinned to the Pinterest board of the coolest girl you know or worn by your fave celeb (Doja Cat and Demi Lovato are fans). It’s why we’ve deemed Minga one of the best viral fashion brands on TikTok right now.
Not one to gatekeep our new discoveries, we’ve pulled together the ultimate shopping guide for Minga London. These are the pieces we’re currently lusting over, guaranteed to give your wardrobe an extra edge — just in time for festival season.
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No Y2K wardrobe worth its blinged-out, bedazzled salt is complete without a baby tee or two. Minga London has plenty but this sparkly cherry design has really caught our eye.
Minga London Mon Cheri Rhinestone Baby Tee, $, available at Minga London
We’re calling it now: Minga London’s Rheo Tech Cargo Pants are going to be huge on the festival circuit this summer. They’re lightweight and rollable (so much better than denim for packing), have extra pockets for storing essentials like hand sanitiser, lip balm and sunnies, and look amazing with everyone’s fave festival shoes: chunky Dr. Martens or utilitarian hiking boots. Cargo pants also work brilliantly with the aforementioned baby tees (“little shirt, big pants” etc.).
Minga London Rheo Black Tech Cargo Pants, $, available at Minga London
’90s slip dresses
If Gillian from Practical Magic lived in the 2020s and was big on WitchTok, this is what she would wear.
Minga London Dark Renaissance Mesh Maxi Dress, $, available at Minga London
Long or short, drawstring, bubble-hemmed or asymmetrical, Minga London has all your cargo skirt bases covered.
Minga London Ruby Stone Blue Maxi Tech Cargo Skirt, $, available at Minga London
Racer and motorcycle jackets
Vintage-inspired racer jackets aren’t going anywhere. Thanks to festival fashion, we anticipate the trend enjoying a second wind — especially for city and day festivals, where you don’t have to worry about packing leather away.
Minga London Chiara Black Vegan Racer Jacket, $, available at Minga London
The chunky pendant is back and bigger than ever. No more endlessly detangling a handful of dainty chains.
Minga London Chunky Heart Pendant Necklace, $, available at Minga London
Minga London Mirror Eyes Mesh Crop Top, $, available at Minga London
For a festival, one of these will keep your arms toasty and your body cool (perfect when you’re in a large crowd). They’re also a must for TikTok’s Y2K-heavy “weird girl” aesthetic.
Minga London Fusion Blue Patchwork Knitted Shrug Top, $, available at Minga London
The low-cut waist, the light blue, slightly acid wash, the mini pockets that are too small to be useful — everything about these bootcut flares screams 2006.
Minga London Mia Over Dye Front Pocket Flare Jeans, $, available at Minga London
If there is one motif that embodies the ’90s and early 2000s, it’s the star. Given how many of its designs sport stars, Minga London clearly agrees.
Minga London Star Black Grey Chunky Knit Jumper, $, available at Minga London
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