TikTok Fashion Creators Are The New Critics — Here Are The Best To Follow

TikTok Fashion Creators Are The New Critics — Here Are The Best To Follow

Over the past two years, TikTok has become a go-to platform for fashion fans and creators to indulge in commentary, trend forecasting, and fashion history. The numbers don’t lie: Trend forecasting videos on the app have over 40 million views, while the hashtag #fashionhistory has amassed over 600 million views, all within the wide universe of #fashiontok — the community for fashion fans on TikTok — which has garnered more than 3 billion views. 

“It reminds me of the time before influencers, when the people who were influential were people who had other jobs but they had something to say,” Alexandra Hildreth, a TikTok fashion commentator who goes by @guyfieri.superfan, told Refinery29 in 2021. 

The fashion aficionado to TikTok commentator pipeline has become the go-to formula for style-minded creators on the app, with some leveraging their online audiences to snag gigs that include brand partnerships, freelance writing, and staff jobs. Sure, TikTok is also full of shopping trends, hauls, and totally unrealistic #dayinmylife videos. But there’s a different type of fashion influencer on the platform, too, whose personality and knowledge flourishes within the algorithm. 

If you find yourself too overwhelmed with the FYP scrolling trying to find some fashion creators worth your time, here are the best to follow right now. 

Mandy Lee, @oldloserinbrooklyn

@oldloserinbrooklyn Trend forecast: indie sleaze revival #trendcycle #nostalgia #tumblrfashion #indiekid ♬ Sex and the City (Main Theme) – TV Sounds Unlimited

Mandy Lee is a trend forecaster known for her deep analysis on fashion trends, as well as predictions on what’s to come for our wardrobes and the runways. She is also known for coining names for current trends like “Indie Sleaze”. Recently, she left her job as a trend forecaster to pursue a freelance career as a writer and creator, thanks to the success she’s had as a TikToker with over 330,000 followers. 

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Alexandra Hildreth, @guyfieri.superfan

@guyfieri.superfan I didn’t have time to edit my captions I’m omw to work but drop your fave writers in the comments #TheAdamProject #balenciaga #vogue #runway #saintlaurent #fyp #fashion ♬ original sound – guyfieri.superfan

Hildreth is known for her analytical rants about fashion, culture, and trends — she’s covered everything from Kim Kardashian’s Balenciaga campaign to the 2021 Met Gala — which are almost always delivered from her bedroom in New York City. Before becoming a TikTok creator, she was already working in fashion as a project manager at Beyond The Mag, joining the platform right before the pandemic. So far, she has attracted over 60,000 followers and has collaborated with publications like Vogue Business, which invited her to participate in a panel about Gen Z’s shopping habits. 

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Agustina Panzoni, @thealgorythm

@thealgorythm I have been taking a tiktok break to deal with this. My tribute to her

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